Britania outlines its operational direction for 2025 with 'Craft & Love is BRI', launching 6 new projects worth a total of 7.5 billion baht, aiming for total revenue of 4 billion baht. The company has enlisted 'Nadech Kugimiya' as the new brand ambassador to reinforce the brand's identity reflecting the DNA of BRITANIA while expanding into new markets and creating additional revenue opportunities.

Dr. Suphalak Janpitak, CEO of Britania Public Company Limited (BRI), revealed that the real estate market this year continues to face various risks similar to 2024 due to the global economic downturn, including in Thailand. The GDP growth figures are lower than expected, and household debt issues are affecting purchasing power, which has yet to recover, alongside strict lending policies. Under these circumstances, BRITANIA must reaffirm its competitive capabilities in both products and services that align with the lifestyles and needs of consumers across all age groups, while emphasizing the brand's value under the concept of 'Craft a life you love' that reflects the identity of BRITANIA.

Plans and Goals for 2025 - Dr. Suphalak stated that in 2025, Britania will operate through 3 main strategies: 'Authentic Growth', which focuses on careful operations, enhancing product and service quality, and delivering homes to customers as promised. This year, the company will launch a total of 6 new projects valued at 7.5 billion baht, with a target revenue recognition from transfers of 5 billion baht (including joint venture projects) and a total revenue target of 4 billion baht. In the first half of the year, 4 projects will be launched, including: 1. BELGRAVIA Exclusive Pin Klao-Brom Ratchachonnani valued at 1.6 billion baht, 2. BRITANIA Suksawad-Pracha Uthit valued at 1.1 billion baht, 3. GRAND BRITANIA Bangkok Golf Course-Suvarnabhumi (JV) valued at 1.55 billion baht, and 4. BRITANIA Bangsaen (JV) valued at 1.25 billion baht. Additionally, 2 more projects will open in the second half of the year, including 1. BRISTOL BANGKOK (JV) valued at 1.05 billion baht, and 2. BALCO LAGOON Cherng Talay Phuket valued at 950 million baht, which is a continuation of the success from the BALCO BANGTAO BEACH project, featuring single-family homes/villas near Bang Tao Beach with only 35 units available.

The next strategy is 'Crafted Branding', focusing on consumer awareness of BRITANIA's unique identity through craftsmanship, meticulous selection, design, construction, architecture, and love in service. Dr. Suphalak mentioned the introduction of the new brand ambassador 'Nadech Kugimiya', reflecting the image and lifestyle of Nadech, who is humble, easy-going, approachable, loves animals, hardworking, serious about life, has taste, is romantic, and loves family, which embodies the DNA of BRITANIA. This reflects a lifestyle that perfectly aligns with one's desires, ensuring that no matter what kind of life one wants, Britania homes meet every need at every step of life and fulfill every segment through product brands such as BRIGHTON, which adds color to a free life, BRITANIA for those starting a family seeking a balanced life, GRAND BRITANIA for fulfilling pride in life, and BELGRAVIA for an elegant life every day through the concept of 'home' that allows customers to experience the life they love alongside Nadech at Britania.

Entering New Markets - New Business to Increase Revenue Opportunities

The final strategy is 'Crafted Expansion'. Based on current consumer trends, Britania will expand into new markets and businesses, including:

- Wellness Service at Home: Health and lifestyle consulting services.

- Pet Care Service: Pet care services.

- Interior & Landscape: Interior design and landscaping services.

- Renovation & Construction: Home building and renovation services.

Additionally, comprehensive services in the future will include elderly care, childcare, and cleaning services. All these directions and strategies demonstrate that Britania continues to operate a business that meets customer needs with quality products and services to enhance the company's competitive potential and create awareness of the BRI identity. We sincerely hope that Britania will be one of the real estate development brands that everyone thinks of, as throughout the past, Britania has consistently aimed to develop the best new offerings for customers to design a life they love, fulfilling the brand promise of Britania, which is 'CRAFT a life you love' - the best is living life the way you love.